Big ideas have a home.

Jelou House CDMX

Workshops to build agents live, conversations with leaders from across the region and private gatherings about the AI that already moves business in Latin America.

Date: Thu, October 29
Time: 9 a.m. – 8 p.m.
Venue: Mexico City
Agenda: 10 events

See the agenda Pick your event

Partners

October 29 · Meet us here

One day, three ways to
experience the House.

3 workshops, 5 conversations and 2 VIP gatherings. Each event has its own capacity and its own registration: sign up for one or several.

Some events run in parallel at 9:00, 11:00 and 4:00. Tap one to see what it is about and register.

01 · Workshops

Hands-on

Build live with Brain Studio, Codex and Claude Code. For builders, developers and product and technology teams.

Workshop 1 Oct 29 · 9:00 a.m.

Build your first agent with Jelou: from zero to live demo

From an idea to a working agent in a single session. In this hands-on workshop you will build an AI agent in Jelou from scratch, define how it should behave, add capabilities and take it all the way to a live test.

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You will do it in Brain Studio, the platform with which Jelou earned the 2026 Guinness World Records title for the Largest AI Assistant Creation Workshop. The goal is for you to understand the process by building, not by watching a demo.

What you will do

Create an agent from scratch using natural language.
Define its role, goals, rules and behavior.
Add tools and capabilities for your use case.
Test the agent and turn it into a working experience.

This is for you if…

You work in technology, product, innovation, operations or at a software company and want to leave understanding how to turn a concrete business need into a working agent you can keep evolving.

Led by

Denny K. Schuldt · Product Manager, Brain Studio · Jelou

I want to register Limited spots · Registration subject to approval

Workshop 2 Oct 29 · 11:00 a.m.

Jelou Brain: AI that transforms your operation

A session to see what changes when AI stops answering questions and starts operating inside the business: agents connected to systems, rules and providers, able to move processes forward end to end and measure the result.

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Jelou has already processed more than US$200 million in financial operations, handled more than 50 million conversations and works with more than 650 companies in 13 countries.

With live demos and cases from different industries, we will cover payments, biometric validation, e-signature, onboarding, sales and service.

What you will see

Agents connected to enterprise systems and processes.
WhatsApp and other channels such as Slack, Microsoft Teams, email and your own apps.
Payments, identity, e-signature and other transactional processes.
Metrics to understand each agent's performance, cost and results.

This is for you if…

You are a CTO, CIO, or a technology, product, innovation or operations leader; you work at a software company; or you want to take AI to production with measurable results in revenue, efficiency, conversion, cost or experience.

Led by

Juan Sebastián Hurtado · Head of Product · Jelou

I want to register Limited spots · Registration subject to approval

Workshop 3 Oct 29 · 4:00 p.m.

Build with Codex, Claude Code and Jelou

For builders and technical teams who want to build faster with AI: how to combine Codex, Claude Code and Jelou to go from a prompt to a working prototype, connect tools and reach an experience you can test.

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The focus is build speed: fewer steps between idea, code, agent and test; iterating with context and connecting what you build to APIs, tools and enterprise processes.

The session builds on Brain Studio, the platform behind the 2026 Guinness World Records title for the Largest AI Assistant Creation Workshop.

What you will explore

How to use coding assistants to speed up prototypes and implementations.
How to work with Jelou with a more development-oriented approach.
How to connect agents with tools, APIs and processes.
How to go from prototype to an experience you can test live.

This is for you if…

You are a developer, builder, technical founder or product engineer, or you work at a software company and want to build faster with AI agents.

Led by

Juan Sebastián Hurtado · Head of Product · Jelou
Denny K. Schuldt · Product Manager, Brain Studio · Jelou

Registration opening soon Limited spots · Registration subject to approval

02 · Say Jelou & Women Talks

Conversations that move business

With Conekta, Dialogus, Kushki and Oracle. For decision-makers in banking, payments, technology and operations.

Say Jelou x Conekta Oct 29 · 9:00 a.m.

Say Jelou x Conekta: knowing your customer goes far beyond knowing who they are

In a world where every interaction can become a transaction, understanding the customer is key to making better decisions, reducing risk and building experiences that actually work.

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We open the conversation on everything behind a true Know Your Customer: from metrics and behavioral signals to fraud prevention, tools, technology and strategies to better know who is on the other side of each transaction.

A space to hear different perspectives from industry experts, share lessons learned and discover how data and technology are transforming the way companies identify, understand and protect their customers.

I want to register Limited spots · Registration subject to approval

Say Jelou x Dialogus Oct 29 · 11:00 a.m.

From customer service to transactions: banking on WhatsApp

Most banks are already on WhatsApp. The opportunity now is much bigger: turning that channel into an experience where customers can check, verify, pay, sign and move banking processes forward without jumping between apps, forms and channels.

See details

We will walk through a customer's complete journey to show how WhatsApp can become a transactional layer for banking, connected to the systems the institution already uses.

In Mexico, Jelou and Dialogus took Banco Azteca from a rules-based bot to an AI agent in production in 4 weeks; across the region, Jelou's infrastructure has already processed more than US$200 million in financial operations. The session will follow a single journey, supported by visual demos.

Banking, stage by stage

Acquisition and onboarding: account opening and KYC.
Inquiries and payments: balance, transactions and payments.
Credit and signature: offer, acceptance and e-signature.
Service: claims and card blocking.
Integration: connection to core banking, risk, identity and other systems.

This is for you if…

You lead digital banking, channels, customer experience, technology, innovation, risk or compliance and are evaluating how far to take WhatsApp within financial operations.

Speakers

Denny K. Schuldt · Product Manager, Brain Studio · Jelou
Fernando García del Ángel · Director of Operations · Dialogus

I want to register Limited spots · Registration subject to approval

Jelou Women Talks x Kushki Oct 29 · 4:00 p.m.

AI, payments and trust: the decisions behind what actually scales

A conversation among women who lead technology, payments, product, experience, communications and innovation at organizations operating at scale.

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When AI enters processes that move money, decisions arise that go far beyond technology: what to accelerate, what to keep under control, where to reduce friction and where that friction still serves an important purpose.

Discussion topics

What becomes harder to look after when everything starts to speed up.
How to tell the friction you can drop from the friction that protects.
What changes when AI, payments and experience start to coexist in the same process.
How to align product, technology, risk and business to take an initiative to scale.
What lessons emerge when moving from experimenting with AI to building it into operations.

This is for you if…

You lead technology, innovation, product, payments, risk, experience, communications or operations and want to compare decisions and lessons with other women driving that transformation.

I want to register Limited spots · Registration subject to approval

Say Jelou x Google Oct 29 · 4:00 p.m.

From click to transaction with Google

Intent starts on Google. The opportunity lies in what happens after the click.

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In this session we will look at how to connect Google Message Ads, WhatsApp and AI agents to take a user from a high-intent search to a conversation where they can get a quote, buy, book or move a process forward without leaving the channel.

We will also walk through how Jelou connects that conversation with the company's operations and sends conversion signals back to Google Ads to close the loop between Search → Conversation → Transaction → Optimization.

What you will see

How to take Google campaigns straight into a WhatsApp conversation.
How an agent can continue the journey after the click.
How to connect intent, conversation and transaction.
How to measure conversions generated inside WhatsApp and feed them back into Google Ads.

I want to register Limited spots · Registration subject to approval

Say Jelou x Oracle Oct 29 · 6:00 p.m.

From experimenting with AI to operating it at scale

Trying AI is easier than ever. Operating it at scale is another story: when an agent goes into production, questions about infrastructure, security, integration, data, availability, cost and governance come up that a good demo can no longer answer.

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We will bring those decisions down to the enterprise world: what architecture you need, how you connect agents to existing systems and what you should measure to scale without losing control.

Jelou has already handled more than 50 million conversations and processed more than US$200 million in financial operations on its infrastructure.

Discussion topics

What changes between a proof of concept and an AI deployment in production.
How to connect agents with existing systems, data and rules.
Which infrastructure decisions impact cost, security, speed and scalability.
How to measure performance and results once the agent is running.
How to design an architecture that lets models evolve without rebuilding the operation.

This is for you if…

You are a CTO, CIO, or an architecture, data, infrastructure, innovation or product leader moving from AI pilots to deployments that run alongside your company's operations.

I want to register Limited spots · Registration subject to approval

03 · VIP

Few guests,
great conversations

By invitation. Each registration is approved one by one.

VIP Lunch Oct 29 · 2:00 p.m.

Trust, identity and credit in the age of AI agents

A private table for leaders in banking, fintech, risk, credit, technology and innovation who are deciding how to automate financial processes without sacrificing trust, control or compliance.

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The conversation starts from a concrete question: what does an institution need to bring AI into processes where identity, risk, credit and customer experience have to work together? Format: executive lunch, guided conversation and networking among guests.

Conversations we want to open

How the journey changes when identity, risk and decisions happen within a single experience.
What information and controls an organization needs before automating credit processes.
How to reduce friction without weakening validations, compliance or traceability.
Which use cases can create value first and how to measure it.

Request my spot By invitation · Registration subject to approval

Jelou House VIP Cocktail Oct 29 · 8:00 p.m.

Private closing · Mexico Tech Week

After a day of workshops, conversations and demos, Jelou House in Mexico closes with a private gathering for clients, partners, speakers and ecosystem leaders.

See details

No panels or presentations: an evening to connect those who are building, buying and taking AI to production in the region. Format: private cocktail, open bar, networking and Jelou House experiences. Access limited to confirmed guests; private address.

Request my spot By invitation · Registration subject to approval · Private address

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