# TikTok Ads Manager MCP Integration

> Everything you need to create, launch, and optimize TikTok campaigns—all in one place.

## Overview

| Property | Value |
|----------|-------|
| Category | PIPEDREAM |
| Type | PIPEDREAM |
| Tools | 15 |
| URL | https://jelou.ai/es/marketplace/tiktok_ads_manager |

## Available Tools (15)

### Create Audience

Create a new TikTok custom audience from hashed customer identifiers. Uploads the identifiers first, then creates the audience — both steps happen in one tool call. Provide either `identifiers` (a list of SHA256-hashed values passed directly) or `file_path` (a CSV file with one identifier per line). `identifier_type` controls the hash format: `EMAIL_SHA256` for hashed emails, `PHONE_SHA256` for hashed phone numbers, `IDFA_SHA256` or `GAID_SHA256` for device IDs. To add members to an existing audience, use **Update Audience** instead. [See the documentation](https://business-api.tiktok.com/portal/docs/create-an-audience-by-file/v1.3)

### Create Lookalike Audience

Create a TikTok lookalike audience based on an existing custom audience. TikTok finds users who share characteristics with the source audience. Use **List Audiences** to find the source audience ID. `audience_size` controls reach vs accuracy: `NARROW` = most similar (smallest), `BALANCED` = mixed, `BROAD` = largest reach. Location IDs: `6252001` = United States, `6269131` = United Kingdom. Newly created audiences require up to 48 hours to be analyzed before they become active. [See the documentation](https://business-api.tiktok.com/portal/docs/create-a-lookalike-audience/v1.3)

### Create or Update Ad

Create a new TikTok ad or update an existing one. Omit `ad_id` to create; provide it to update. Creative assets must be uploaded first using **Upload Creative** — the API requires asset IDs, not file URLs. `identity_type` and `identity_id` are required in v1.3; use `CUSTOMIZED_USER` for non-Spark Ads. For create, see [documentation](https://business-api.tiktok.com/portal/docs/create-ads/v1.3). For update, see [documentation](https://business-api.tiktok.com/portal/docs/update-ads/v1.3).

### Create or Update Ad Group

Create a new TikTok ad group or update an existing one. Omit `adgroup_id` to create; provide it to update. Ad groups control placement, targeting, budget, schedule, bidding, and optimization within a campaign. `billing_event` must correspond to the chosen `optimization_goal` — e.g., CLICK → CPC, CONVERT/INSTALL → OCPM, REACH/SHOW → CPM, ENGAGED_VIEW → CPV. Use campaign IDs from **Create or Update Campaign** or **List Campaigns**. For create, see [documentation](https://business-api.tiktok.com/portal/docs/create-an-ad-group-reference/v1.3). For update, see [documentation](https://business-api.tiktok.com/portal/docs/update-an-ad-group/v1.3).

### Create or Update Campaign

Create a new TikTok campaign or update an existing one. Omit `campaign_id` to create; provide it to update. `objective_type`, `budget_mode`, and `budget` are required when creating but are not accepted by the update endpoint. Common objective types: `REACH`, `TRAFFIC`, `VIDEO_VIEWS`, `LEAD_GENERATION`, `APP_PROMOTION`, `CONVERSIONS`, `PRODUCT_SALES`. After creating a campaign, use **Create or Update Ad Group** to add targeting and budget. For create, see [documentation](https://business-api.tiktok.com/portal/docs/create-a-campaign/v1.3). For update, see [documentation](https://business-api.tiktok.com/portal/docs/update-a-campaign/v1.3).

### Get Advertiser Info

Identity tool — call this first when a user references 'my account' or 'my campaigns'. Returns account details (name, currency, timezone, status) for the given advertiser ID. Find your advertiser ID in the TikTok Ads Manager URL after `aadvid=`. [See the documentation](https://business-api.tiktok.com/portal/docs/get-authorized-ad-accounts/v1.3).

### Get Report

Run a synchronous report to retrieve performance metrics for campaigns, ad groups, or ads. `report_type` is required. `advertiser_id` is required for BASIC, AUDIENCE, PLAYABLE_MATERIAL, CATALOG, and TT_SHOP reports; use `bc_id` for BC reports. `data_level` is required for BASIC, AUDIENCE, and CATALOG reports. `start_date` and `end_date` are required unless `query_lifetime` is true. `dimensions` must include an entity ID dimension for the chosen level (`campaign_id`, `adgroup_id`, or `ad_id`) plus a time dimension (`stat_time_day` or `stat_time_hour`). Common metrics: `impressions`, `clicks`, `spend`, `cpc`, `cpm`, `ctr`, `reach`, `conversion`, `cost_per_conversion`. [See the documentation](https://business-api.tiktok.com/portal/docs/run-a-synchronous-report/v1.3)

### List Ad Groups

List ad groups in a TikTok Ads account with optional filters. Returns ad group IDs, names, status, budget, schedule, and targeting. Use campaign IDs from **List Campaigns** to filter. Use ad group IDs returned here as input to **List Ads** or **Create or Update Ad**. [See the documentation](https://business-api.tiktok.com/portal/docs/get-ad-groups/v1.3)

### List Ads

List ads in a TikTok Ads account with optional filters. Returns ad IDs, names, status, and creative details. Use campaign or ad group IDs from **List Campaigns** / **List Ad Groups** to narrow results. [See the documentation](https://business-api.tiktok.com/portal/docs/get-ads/v1.3)

### List Audiences

List custom audiences in a TikTok Ads account. Returns audience IDs, names, types, coverage, validity, and expiry. Returns both owned and shared audiences — use `is_creator` in the response to check ownership. Use audience IDs returned here as input to **Update Audience** or **Create Lookalike Audience**. [See the documentation](https://business-api.tiktok.com/portal/docs/get-all-audiences/v1.3)

### List Campaigns

List campaigns in a TikTok Ads account with optional filters. Returns campaign IDs, names, status, objective, and budget. Use campaign IDs returned here as input to **List Ad Groups** or **Get Report**. [See the documentation](https://business-api.tiktok.com/portal/docs/get-campaigns/v1.3)

### Get Spark Ad Video Info

Get information about one or more TikTok posts published via a linked identity, for use as Spark Ad creatives. Returns video duration, dimensions, cover image, authorization status, and visibility. Requires an identity (`identity_type` + `identity_id`) — use `/identity/get/` to find identities linked to your ad account. Pass either `item_id` (single post) or `item_ids` (up to 20 posts). Pass the returned `item_id` to **Create or Update Ad** as `tiktok_item_id` to create a Spark Ad. [See the documentation](https://business-api.tiktok.com/portal/docs/get-info-about-tiktok-posts/v1.3)

### Send Conversion Event

Send a server-side web conversion event to TikTok via the Events API. Use this to report purchases, sign-ups, and other conversions without relying on browser-side tracking. `pixel_id` is the TikTok Pixel ID found in Events Manager — not the same as `advertiser_id`. Standard event names: `Purchase`, `CompleteRegistration`, `ViewContent`, `AddToCart`, `InitiateCheckout`, `Subscribe`, `Contact`, `Download`. User identifiers (`email`, `phone_number`, `external_id`) must be SHA256-hashed before passing. `timestamp` uses ISO 8601 format (e.g., `2024-01-15T19:49:27Z`). Defaults to current time if omitted. [See the documentation](https://business-api.tiktok.com/portal/docs/report-web-events-in-bulk/v1.3)

### Update Audience

Update a TikTok custom audience — rename it, or add/remove/replace members via a file of hashed identifiers. To rename only, provide `audience_name` and omit `identifiers`/`file_path`. To modify members, provide `identifiers` or `file_path` and set `action` (`APPEND`, `REMOVE`, or `REPLACE`). The file upload and audience update happen in one tool call. Audience size must remain ≥ 1,000 after the operation. Use **List Audiences** to find the `audience_id`. [See the documentation](https://business-api.tiktok.com/portal/docs/update-an-audience/v1.3)

### Upload Creative

Upload an image or video to the TikTok Ads Asset Library and return its asset ID. Always run this tool before **Create or Update Ad** when using new creative — the ad creation API requires asset IDs, not file URLs. Provide a publicly accessible URL or a `/tmp` file path. Returns `image_id` for images and `video_id` for videos. Supported image formats: JPG, JPEG, PNG. Supported video formats: MP4, MOV, MPEG, AVI. For images, see [See the documentation](https://business-api.tiktok.com/portal/docs/upload-an-image-reference/v1.3). For videos, see [See the documentation](https://business-api.tiktok.com/portal/docs/upload-a-video/v1.3).

## Supported Channels

This integration works with:
- WhatsApp Business API
- Facebook Messenger
- Instagram Direct Messages
- Web Chat Widget

## AI Assistants Compatible

- ChatGPT (via MCP)
- Claude (via MCP)
- Gemini (via MCP)
- Custom AI Agents

## Quick Start

1. Sign up at https://apps.jelou.ai/signup
2. Navigate to Marketplace and add TikTok Ads Manager
3. Authenticate your TikTok Ads Manager account
4. Configure your messaging channels (WhatsApp, Facebook, etc.)
5. Copy the MCP server URL to your AI assistant

## Example Use Cases

- Automate customer inquiries using TikTok Ads Manager data
- Send notifications via WhatsApp when TikTok Ads Manager events occur
- Query TikTok Ads Manager data directly from ChatGPT or Claude
- Build AI agents that interact with TikTok Ads Manager

## Resources

- [All Integrations](https://jelou.ai/es/marketplace)
- [Full Documentation](https://jelou.ai/llms-full.txt)
- [API Docs](https://docs.jelou.ai)
- [Help Center](https://help.jelou.ai)
