Creating a new technological standard means more than improving what already exists.
It’s about rethinking from scratch how people interact with technology.
To create a new standard, it takes more than just doing something a little different — it takes something truly new that captures people’s imagination."
— Bill Gates on the Apple Macintosh
What is AI Commerce?
Creating a new standard in conversational e-commerce isn’t as simple as it sounds. It takes building flexible, intelligent technology that makes complex interactions feel effortless.
At Jelou.AI, our obsession is removing friction between people and software. That’s why we created a new generation of chatbots we call Intelligent Agents — tools that understand natural language and can execute complex tasks by connecting with legacy systems, ERPs, databases, and banks.
Our mission is to be the secure, seamless bridge between massive communication channels like WhatsApp and a bank or e-commerce platform.
How AI Commerce transforms the shopping experience
Online commerce is evolving — from scrolling through endless product catalogs to having natural conversations with AI that feels truly human. Think of it as a personal shopper AI that connects with daily promotions, past purchases, and recommends the perfect product — all from a simple voice message sent via WhatsApp Commerce.
With 15 years in the e-commerce industry, we know the real challenge isn’t just using AI to take orders — it’s orchestrating multiple backend conversations with logistics and supply chain providers.
That’s why at the core of AI Commerce lies the ability to orchestrate multiple intelligent agents toward a shared goal: enabling the user to complete their purchase and receive their order in record time.
What Jelou brings to AI Commerce
We call this new model — where various AI agents operate in sync — AI Commerce. It brings together existing tools for payments, credit, and logistics into a single conversation on WhatsApp.
This removes the need to switch apps or open external links that break the buying flow. Studies show that over 40% of transactions are lost when users are redirected outside WhatsApp.
At Jelou, we’re proud to have built the first multi-agent orchestrator that can automatically handle orders and offer in-chat payment with credit cards, all within WhatsApp.
We’ve partnered with top regional payment processors so customers can register their cards and pay — without ever leaving the conversation.
In-chat payments and BNPL credit in WhatsApp
Direct credit — or Buy Now, Pay Later (BNPL) — is essential to boosting conversion rates and offering payment flexibility.
With AI Commerce, users can request financing, verify their identity, and connect to scoring systems and credit bureaus — all inside the same chat.
Even more powerful, Jelou connects financial institutions to this process, enabling banks and retailers to offer financing via WhatsApp without needing to modify their existing infrastructure.
Smart tracking and delivery with intelligent agents
Beyond payments, intelligent agents also update users about delivery status. They connect to multiple logistics providers via Delivery Management Systems, offering full order traceability — from purchase to doorstep.
The impact of AI Commerce on e-commerce in Latin America
For the Latin American market, integrating AI-powered solutions directly into WhatsApp Commerce — the region’s most-used messaging app — is the clearest way to reduce friction and boost transactions.
It’s a new standard in e-commerce in Latin America that many will soon follow.
Because today’s users want fewer apps and more simplicity — if they could shop with just a thought, they’d stop using smartphones.
AI Commerce isn’t the future — it’s already happening. And it’s happening inside the same chat your customers are in.
