In Latin America, small and medium-sized business (SMBs) face a challenging environment: high competition, inflation, informality, and limited access to credit. Amid these challenges, a powerful trend has emerged—automating sales through conversational channels, with WhatsApp and artificial intelligence (AI) leading the way.
More than just a personal messaging app, WhatsApp has become the primary channel for sales and customer service across the region. In countries like Brazil, Mexico, Colombia, Argentina, and Ecuador, it's common for customers to message businesses to inquire, order, and purchase.
75% of consumers who message a business on WhatsApp end up making a purchase.
This statistic highlights the channel's potential as a direct, immediate, and effective means of closing sales in markets where the customer-business relationship remains close.
Artificial intelligence: The engine behind the new conversational commerce
The real revolution occurs when WhatsApp is combined with AI tools. In 2024, a TrendTIC study revealed that 86% of companies in LATAM already implement generative AI, primarily to automate customer service, personalize campaigns, and expedite sales.
From answering product questions to completing entire purchases without human intervention, conversational solutions enable 24/7 operations directly from the chat.
Jelou's AI Commerce: A comprehensive solution to sell more and better
Jelou has developed AI Commerce, a tool specifically designed for SMBs aiming to increase sales with less effort. What does it offer?
| Functionality | Benefit for SMBs |
|---|---|
| Intelligent agent on WhatsApp | No apps or websites needed |
| 24/7 automated service | Reduced operational load |
| Payments and follow-ups | Simplified operations |
| Personalized chat campaigns | Higher conversion, better customer relationships |
Everything happens within the most used channel by customers, without friction or technological barriers.
Real results: Efficiency translates into sales
SMBs already using AI Commerce have seen tangible results:
Up to 60% more sales thanks to automated WhatsApp campaigns.
Additionally, they can respond in under 30 seconds and significantly reduce their operational load without needing to expand their teams.
Digital transformation is happening now. SMBs embracing AI and conversational channels like WhatsApp are achieving what's most valuable: selling more, in less time, with fewer resources. And with Jelou, that evolution is within everyone's reach.
